This year’s Legalweek conference was the tenth that I’ve attended, and has it ever changed over the years. Gone are the days of barely clothed angels hired by an exhibitor to lure in attendees from the cold. But truth be told I don’t miss the nearly naked angels one bit. Thankfully that marketing ploy — using scantily clad women to gain attention for legaltech products — has gone the way of the dinosaur.
That being said, the angels would have been a lot more comfortable this year since there was no snow to be seen. It was downright balmy outside, ringing in at 57 degrees at one point. Quite honestly it felt a bit surreal. But then again, in many ways so did the entire conference.
For starters, the conference providers steadfastly insist on sticking with the altogether confusing name and structure change. There continue to be multiple “conferences” within a conference (for example, Legaltech, Legal CIO, Legal Business Strategy, and more) that are, for all intents and purposes “tracks,” since they all occur in the exact same venue at the exact same time. They share the same expo hall, the same keynotes, and more. Nevertheless, they’re billed as separate conferences.
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