Haresh Bhungalia, CEO of Casepoint, explains how customer success can fundamentally reshape product development. In his Forbes article, he emphasizes shifting from traditional customer success models to proactive, high-touch engagement that integrates customer feedback into product roadmaps. Bhungalia details how this approach can streamline product prioritization, balance customer and stakeholder needs, and drive innovation. By aligning customer success with product strategy, companies can build solutions that foster long-term growth and competitive advantage. Learn how customer-driven development is transforming the tech for the better.

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